Together with the two managing partners of Brand Affairs, Markus Kramer and Reto Zangerl, we set sails for a new, highly specific, mission. Strengthening, supporting and protecting the reputation of individuals, companies, NGO’s, and in certain cases political parties. Reputation Affairs aims at international players which is why we are based in Zurich, Lausanne and London. And together with our affiliate network, we cover more than 40 more countries worldwide.

Our primary objective is to help strengthen your good name and reputation. Why? Because a strong, healthy and positive reputation built on trust and integrity is more resilient when the economic weather gets tough. We start by understanding your macro context, your business, and market dynamics. We then shape communication strategies that yield pro-active reputation building from the start. Learn more about what we do, why we are doing it, and how we are doing it.

My Vision for Graubünden 2050

Since the founding of the Canton in 1803, history shows that Graubünden is an excellent breeding ground for visionary ideas. The development of alpine tourism with bold hotel facilities, the Rhaetian Railway, hydroelectric power plants, Olympic games or Switzerland’s only national park. Visions are indispensable for striving long-term perspectives in a state, because “strategic planning is worthless, unless one has a strategic vision” (John Naisbitt).
Having said so, in 2016 the President of the Government (Regierungspräsident Christian Rathgeb) called for new visions in an economically challenging surrounding.
This is the result of Christian Rathgebs call, the book VISIONEN GRAUBÜNDEN 2050, in which about 150 people tell their future perspectives for Graubünden. I was one of the lucky people to bring in my Vision.

Read my vision for GR 2050

Touch Model for blind and partially sighted persons


During my time at Chur Tourism I was able to develop an own project which would finally take more than two years to be completed: The Touch Model. Supporter by Chur Tourism, we managed to sign the famous artist Edgar Broerken who is an absolut expert in creating such models. The most difficult part, however, was financing the project. We achieved this with the help of several smaller and bigger sponsors. The image shows the opening ceremony: Me together with the Rotary Club Chur-Herrschaft which financed the biggest share.

Motorrad Mekka Graubünden


In 2011, I was asked by one of our Cantons counselor to help him produce the second edition of a motorbike guide about Switzerland’s biggest Canton, Graubünden. I appreciated this task a lot and am now able to present to you the Motorrad Mekka Graubünden travel guide.

If you’re interested in buying a guide, simply write a comment below or order it directly here